TechCrunch is heading to Tokyo — and bringing the Startup Battlefield with it

# TechCrunch Expanding to Tokyo with SusHi Tech 2026

TechCrunch is launching SusHi Tech 2026, a major event in Tokyo that will feature the Startup Battlefield competition alongside broader technology programming. The event represents the publication's expansion into the Japanese market and reflects growing interest in Asia's startup ecosystem and technological innovation.

The conference will focus on four key technology domains: AI, Robotics, Resilience, and Entertainment. Programming will include live demonstrations of humanoid robots, discussions on autonomous driving software, cybersecurity sessions, climate technology deep dives, and conversations exploring AI's societal impact. This curated focus suggests the organizers view these sectors as particularly transformative.

The event's emphasis on robotics and resilience alongside AI reflects evolving global priorities in technology development. By hosting in Tokyo, TechCrunch positions itself to highlight Japanese innovation leadership in robotics while simultaneously bringing international startup attention to a major Asian tech hub. The Startup Battlefield competition element indicates the company is seeking to identify emerging companies in these high-priority technology areas.