# Summary
Onix, a new startup, is developing what it calls a "Substack of bots"—a platform featuring AI-powered digital twins of health and wellness influencers. These chatbots will provide advice and guidance around the clock, offering customers 24/7 access to personalized content from their favorite experts without requiring the experts' direct involvement in each interaction.
The platform introduces a new monetization model for influencers and content creators, allowing them to generate revenue from AI versions of themselves while scaling their reach beyond what traditional one-on-one consultations would permit. Users will pay subscription fees to interact with these AI versions, which may also recommend or promote products associated with the original experts.
The venture raises questions about authenticity, liability, and consumer protection in AI-mediated advice spaces, particularly in health and wellness sectors where misinformation carries real consequences. It represents a broader trend of AI companies attempting to commercialize digital replicas of public figures, creating new opportunities and potential risks for both creators and consumers.
Key Takeaways
- # Summary Onix, a new startup, is developing what it calls a "Substack of bots"—a platform featuring AI-powered digital twins of health and wellness influencers.
- These chatbots will provide advice and guidance around the clock, offering customers 24/7 access to personalized content from their favorite experts without requiring the experts' direct involvement in each interaction.
- The platform introduces a new monetization model for influencers and content creators, allowing them to generate revenue from AI versions of themselves while scaling their reach beyond what traditional one-on-one consultations would permit.
- Users will pay subscription fees to interact with these AI versions, which may also recommend or promote products associated with the original experts.
Read the full article on Wired
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