Read OpenAI’s latest internal memo about beating the competition — including Anthropic

OpenAI's Chief Revenue Officer Denise Dresser circulated an internal memo to employees outlining the company's strategic priorities, with particular emphasis on user retention and enterprise market expansion. The four-page document, obtained by The Verge, highlights OpenAI's competitive positioning and the company's need to strengthen its market position against rivals including Anthropic and other AI developers.

The memo underscores OpenAI's focus on locking in users through product stickiness and deepening relationships with enterprise clients as key revenue drivers. This strategic approach reflects the company's recognition that sustaining growth requires not only attracting new users but creating switching costs and dependencies that make customers less likely to move to competing platforms.

The internal guidance reveals OpenAI's awareness of intensifying competition in the generative AI sector and the company's determination to maintain its current market leadership. By prioritizing enterprise adoption and user engagement, OpenAI is signaling its belief that enterprise relationships and platform stickiness will be decisive factors in determining which AI companies dominate the emerging industry landscape.